TEMPLATES
Press Release Template
DIRECT ANSWER
A press release template structures your announcement into the sections journalists expect: headline, dateline, lead paragraph, body quotes, boilerplate, and contact block. This template includes field-level prompts so you know exactly what to write in each section, whether you're announcing a product, a hire, or a partnership.
What's in the template
Every field below maps to something a journalist or editor looks for. Fill them in order and your release is ready to send.
**FOR IMMEDIATE RELEASE / EMBARGO header** — one line, top-left. Include embargo date and time if applicable.
**Headline** — 10 words or fewer, present tense, subject-verb-object. Prompts: What happened? Who did it? Why does it matter?
**Subheadline (optional)** — one sentence of supporting context that earns a click when the headline alone isn't enough.
**Dateline** — City, State, Month DD, YYYY — format matches AP style. Prompts: publication city, announcement date.
**Lead paragraph (the lede)** — answers Who, What, When, Where, Why in 40 words or fewer. Template prompt: write the single most newsworthy fact first.
**Body paragraph 1 — context** — expand the lede. Add market context, the problem this announcement solves, or the size of the opportunity.
**Quote block 1 — executive** — labeled fields for speaker name, title, and a 2–3 sentence quote. Prompt: avoid platitudes — what does this mean for customers?
**Body paragraph 2 — product or initiative detail** — specifics: pricing, availability, features, geography, timeline.
**Quote block 2 — third-party validator (optional)** — customer, partner, or analyst quote. Adds credibility. Fields: name, title, company.
**Call to action** — one line. What should the reader do next? (Visit URL, register, download, schedule a demo.)
**Boilerplate — About [Company]** — 50-word standard company description. Template prompt: year founded, what you do, who you serve, key differentiator.
**Media contact block** — name, title, email, phone, and social handle of your PR contact.
**### (three hashes)** — standard press release end marker.
How to use it
Download or copy the template into your preferred editor. Work top to bottom — the order mirrors how journalists read, so writing in sequence keeps the most important information at the top.
Fill in the dateline and headline first. If you can't write a clear 10-word headline, your announcement may not be press-worthy yet — clarify the news angle before writing the rest.
Keep the total length to 400–500 words. Editors discard anything longer. If you have supporting material (images, video, detailed specs), link to a press kit page rather than embedding it in the release.
Once drafted, paste your completed release into CoMo. CoMo's agents will check tone, flag jargon, optimize the headline for news value, and generate a tailored pitch email for the outlets in your target media list — all from your brand's voice profile.
FAQ
Press Release Template — common questions
How long should a press release be?
400 to 500 words is the industry standard. Editors receive hundreds of releases a week — anything longer gets skimmed or ignored. If you have additional detail, put it in a linked press kit.
Can CoMo write the press release for me?
Yes. If you provide your announcement details and brand profile, CoMo's agents will generate a complete, publication-ready press release using this template's structure, matched to your voice and targeted to your outlet list.
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