TEMPLATES
Newsletter Template
DIRECT ANSWER
A newsletter template organizes each issue into repeatable sections: subject line, preview text, hero story or insight, supporting items, a single call to action, and an unsubscribe footer. This template includes prompts for each field so you can produce a consistent, on-brand issue every time without starting from a blank page.
What's in the template
This template covers every layer of a newsletter — the inbox metadata editors ignore and readers depend on, the body sections, and the legal footer.
**Subject line** — 40 characters or fewer for mobile. Prompt fields: primary hook (curiosity gap, number, or direct benefit), emoji (optional), A/B variant slot.
**Preview text** — 85–100 characters shown beside the subject in most clients. Prompts: extend the subject line's promise, don't repeat it word for word.
**From name** — brand name, person name, or 'Name at Brand'. Prompt: which sender drives higher open rates for your audience?
**Header / masthead** — logo or wordmark, issue number, date, one-line description of what this newsletter is.
**Hero section** — your main story or insight. Fields: headline (verb-first), 100–200 word body copy, optional image or pull quote. Prompt: what's the one thing you want the reader to remember from this issue?
**Supporting item 1, 2, 3** — each with a bolded title, 2–3 sentence summary, and a 'Read more' or 'Try this' link. Use for curated links, product updates, or tips.
**Sponsor slot (optional)** — labeled clearly. Fields: sponsor name, one-sentence description, CTA link. Keep it to one sponsor per issue.
**Primary CTA block** — one action only. Fields: CTA headline, 1-sentence body, button label, destination URL. Prompt: what do you most want readers to do this week?
**Social proof snippet (optional)** — a short reader quote or subscriber count milestone. Builds community.
**Footer** — unsubscribe link (required by CAN-SPAM/GDPR), company name and mailing address, preferences link, social icons. All fields are labeled.
How to use it
Pick a sending cadence before you customize the template — weekly, biweekly, or monthly. Your cadence determines how much content you need per issue and how you frame freshness in the hero section.
Write the subject line and preview text last. Once you know what the issue actually contains, you can write subject line copy that honestly reflects the best piece of content inside rather than guessing in advance.
Limit yourself to one primary CTA per issue. Multiple calls to action split attention and reduce click-through. Every supporting item should link somewhere, but only one action gets the button treatment.
Template tip: keep a running 'content backlog' doc where you paste links, ideas, and reader questions throughout the week. When it's time to write the issue, you're assembling rather than creating from scratch.
Paste your brand profile and this week's content backlog into CoMo. CoMo's agents will select the strongest items, write each section in your brand voice, generate three subject line variants with predicted open rate notes, and schedule the send — or hand back a draft for your review.
FAQ
Newsletter Template — common questions
How many sections should a newsletter have?
Three to five sections is the practical ceiling for most audiences. A hero story, two to three supporting items, and one CTA keeps the issue scannable. Adding more sections drives up unsubscribe rates — readers feel overwhelmed rather than informed.
Can CoMo write my newsletter every week automatically?
Yes. Connect your content sources (blog RSS, product changelog, social mentions) and CoMo's agents will draft each issue on your cadence, match your voice, generate subject line variants, and queue it for your approval or send it directly to your ESP.
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