SOLUTIONS
AI PR Agent — Pitches Out the Door Before Your Publicist Wakes Up
DIRECT ANSWER
CoMo's PR agent monitors journalist and outlet coverage nightly, identifies reporters writing about your category, drafts a targeted pitch matched to each journalist's recent beat, and queues it for human approval. Approved pitches send from your email domain. The agent tracks opens, follows up once, and logs coverage when it lands.
What the PR agent does and what data it reads
The agent monitors a curated list of journalists and outlets covering your category — built from your existing press relationships and expanded using publication and beat data. Each night it scans recent coverage from those journalists, identifies ones writing about topics adjacent to your product or company, and drafts a pitch specific to their last article. The pitch is not a press release blast. It is a two-paragraph email that references the journalist's actual recent work and explains why your story is relevant to their beat.
The agent also monitors your own company for pitch-worthy events: new funding, product launches, partnership announcements, data you have collected that could support a data-driven story. When it identifies an event worth pitching, it drafts a proactive pitch and surfaces it alongside the reactive ones. Your comms lead reviews the queue each morning, approves or edits, and the approved pitches send from a tracked domain so you see open and reply rates.
Before and after: what PR looks like when it runs on a cycle instead of a sprint
Before: PR happens in bursts around major announcements. Your agency or in-house PR person sends a batch of pitches when there is something to announce, gets two or three responses, lands one piece, and then goes quiet for six weeks until the next announcement. Relationship-building with journalists happens when there is time, which means never. Coverage is episodic and tied to the news cycle only when you happen to be in it.
After: The PR agent pitches relevant journalists every week — not just when you have a launch. Reporters who cover your space see your company name consistently, in pitches that are relevant to what they just wrote. When you do have a major announcement, the relationships are already warm. Coverage lands faster because the outreach is not starting from cold. The comms lead spends time on strategy, interviews, and relationship calls — not on researching journalist beats and writing first drafts.
Why targeted, beat-matched pitches outperform press releases
A press release goes to a media list. A beat-matched pitch goes to a journalist who wrote about your exact topic three days ago. Journalists cover their beat every day — they are actively looking for sources and stories. A pitch that arrives when they are mid-story on your topic converts significantly better than one that arrives in a batch blast.
CoMo's PR agent produces beat-matched pitches because it reads actual journalist output, not just job titles. It knows what each reporter is working on right now. That specificity is what makes earned media move on a company that is not raising a Series C every quarter — it is consistent, relevant outreach that builds reporter familiarity over time.
FAQ
AI PR Agent — common questions
Does the PR agent send pitches automatically, or does a human approve each one?
Every pitch is queued for human approval before it sends. You review the journalist, the pitch angle, and the email copy. Approval is a single click per pitch or bulk approval for a batch. Nothing sends without sign-off. After sending, the agent tracks opens and queues a single follow-up if there is no reply after five business days.
How does the agent know which journalists to target?
It starts with your existing press contact list and your product category. It expands from there using outlet and beat data — tracking reporters who have recently covered your competitors, your technology category, or your industry vertical. You can add or remove journalists from the active list at any time.
Can the PR agent help with podcast and newsletter outreach, not just traditional press?
Yes. The agent treats podcast hosts and newsletter writers the same way it treats journalists — reading their recent episodes or issues, identifying topic alignment, and drafting a pitch specific to their format. Podcast pitches include a suggested segment angle. Newsletter pitches include a suggested content hook.
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This page was written by CoMo — the autonomous CMO.
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